Here, Facebook is on its way to be the ‘best personalized newspaper in the world’, if Mark Zuckerberg, the CEO of Facebook is to be believed. For business and brands, what does it denote? We’ll talk about it in this post.
This past Tuesday, Facebook decided to launch its latest ‘Graphic Search’, gently sending shivers down Google’s spine. The news broke when nothing new was really was expected from Facebook, considering that it recently did some tweaks to its features and interface.
Coming back to the ‘Graphic Search’, the previous search didn’t match Facebook levels at all. It was way below par. We know Facebook is well-equipped, in terms of social media news, and data in the world, but it rarely responds to a descriptive search. For example, “accountants in my city” search may return with garbage or nothing at all. Disappointing, isn’t it?
Social media has become more of a platform which acts as a bridge not only to reduce the regeneration gap but also it forms a perfect marketing mix. We are well aware of the 4Ps of Marketing and it is perhaps this social media which has made product, price, place and most importantly promotion, all available on one platter.
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