Most of the customer service operations have moved from call centers to social media channels such as Facebook and Twitter. Because of the popularity of Twitter for business purposes, it becomes very important for the companies to maintain their page on Twitter and run their customer services through it. There are many customers on Twitter, who like to query and get answered on Twitter itself and there are very few people these days, who actually contact the call centers to get their queries resolved. The trend is changing. That is the reason we should take the following steps to improve our customer services through interaction on Twitter:
Social Media is undoubtedly the most powerful marketing platform in the world. This phenomenon is set to get even bigger in 2014 with millions of businesses using this platform to market their products and services. Managing social media presence and your various campaigns can be tricky and tiring especially when we are talking about multiple platforms. It takes a lot of quality time and if you don’t have dedicated resource, you can hire manpower to handle campaigns so that you don’t fall flat and get a denial for the edge you were looking for.
Here, Facebook is on its way to be the ‘best personalized newspaper in the world’, if Mark Zuckerberg, the CEO of Facebook is to be believed. For business and brands, what does it denote? We’ll talk about it in this post.
This past Tuesday, Facebook decided to launch its latest ‘Graphic Search’, gently sending shivers down Google’s spine. The news broke when nothing new was really was expected from Facebook, considering that it recently did some tweaks to its features and interface.
Coming back to the ‘Graphic Search’, the previous search didn’t match Facebook levels at all. It was way below par. We know Facebook is well-equipped, in terms of social media news, and data in the world, but it rarely responds to a descriptive search. For example, “accountants in my city” search may return with garbage or nothing at all. Disappointing, isn’t it?
Social media has become more of a platform which acts as a bridge not only to reduce the regeneration gap but also it forms a perfect marketing mix. We are well aware of the 4Ps of Marketing and it is perhaps this social media which has made product, price, place and most importantly promotion, all available on one platter.
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