8 Marketing Fundamentals To Succeed in 2013

  • Features
  • Posted by: admin
  • Feb 1, 2013
  • Reading Time: 4 minutes

Talking about marketing trends, a sudden shift can be noticed from last few decades. This change has led to new opportunities and possibilities for business people. A move from traditional methods of marketing to the digital era has changed the way businesses used to be conducted. Everything can be globally discussed on public web (Facebook, Twitter, MySpace, LinkedIn, etc.), these social networks help you get information immediately within a fraction of second. Thus, helping businesses to catch new and potential customers online and offer them interesting offers.


We can say that 2013 could be an interesting year for the marketers and social media experts, seeking latest trends and upgradations in the work flows of the businesses. With those social, financial, governmental activities pertaining with the developments that has happened in recent times, we like to share top marketing trends with the internet discussion keeping in mind. These can be named as marketing essentials affecting all types of selling, advertising, promotions and everything else that falls in between can be used throughout this year.


Below are few tips to give you a brief insight of how one can grab more and more viewers globally.


1. Continuous Visibility


Consumers believe in adverse promotional activities carried out by the service providers, they are no longer willing to accept the statements stated by the company. They believe in word-of-mouth and what could be a better way than social networks to create visibility and product commitment. Trust is one of the main factors that can make your brand touch the sky, but this process should be continuous.


2. Improvised and value-added services


Earlier, marketing techniques were followed merely for the purpose of grabbing attention of the potential customers towards the products and services, but today, customers expect more in terms of value-added services and improved user-experience. You can make them realize by sending emails regarding customer support, initiatives, information to deliver useful and eloquent value.


3. Value for money


Financial crisis that happened in recent years, took away the main objectives of many potential customers. These days, consumers have started looking for various deals and discount coupons. You need to develop marketing strategies for your clients concentrating on the value.


4. Better show, than tell


Telling your customers that your product has excellent features in comparison to the others competing in the market would not help you grab much attention. Showing the excellence of your product via marketing statements can win their confidence to pull out their hard-earned money and buy your product/service.


5. Power of Public Press


Internet public communities like Facebook, twitter, MySapce, Weblogs, YouTube and many more networks are used by the consumers all across the globe. Being a member of these social networking groups can get you increased visibility and brand reputation, therefore one cannot afford to miss them in 2013.


6. Sense of satisfaction


Sense of security and satisfaction is the main thing that the customers check out in the marketing information. Try to mould your marketing initiatives in the desired shape, this would give them peace of mind. While connecting on various social networks, you can create a band of product loyalists, who can help you in word-of-mouth marketing, product guardianship and increased visibility.


7. Viral marketing


Movie marketing is the latest trend among the promotional activities followed by the marketers. You can create your own movie/video and promote it on various media sharing sites. This technique can bring huge traffic towards your product/brand, but at last, the choice is all yours, you would not get better chance to invest and jump in movie marketing than now in 2013.


8. Integrate marketing plans and Concentrate on your niche


Offering everything to everyone would not help you set your blog niche. All the major brands work effectively to get their target products recognized all across the globe. Creating a niche has become one of the powerful technique to boost your product/brand and dividing it into new places.


Create your stand-alone marketing plan and keep it different yet appealing so that it does not get lost in the crowd. The information about your company and product should not go waste. Make the most out of internet and social networks to keep you ahead of the game this year.


Veronika Tondon is a business enthusiast with extensive experience in Invoicing & Payment Process. She has 6+ years of experience in Invoicera, the leading cloud-based invoicing solution as Invoicing Consultant. Sound knowledge in business process execution, offers end to end solutions for complete automation of business processes and AR/AP processes. Contact Veronica for your invoicing requirement.

Leave a Reply

Your email address will not be published. Required fields are marked *