Is Business Invoice only an Invoice? Not really…

So did you think invoices can only be used to collect receivables? Well think again! Still can’t figure out? Ok, here is the disclosure – You can use your business invoice as an effective promotional instrument with your clients.

By using invoices as a promotional tool you can open new avenues for your business and also fasten the receivables cycle. Prompt payments are a definite advantage but you can also harness the potential clients for your business.


By following few simple suggestions which are mentioned below, you can use invoicing as a powerful and effective promotional tool.

  • Add a note/footer on the invoice stating, “15% off on your next deal/purchase with us” and support it with a call to action by mentioning, “The offer expires after 10 days,” etc.
  • To add a coupon is a very good idea. This coupon can be made available in two ways. First, by adding at the bottom of an invoice in a manner that it can be tore. Second, as a separate coupon. The advantage of a separate coupon is that it can easily be circulated and existing clients can give it to someone who can become your potential customer.
  • You can also improve client loyalty by advertising your client’s exclusive product/service specials on the coupon.
  • Don’t forget to use the power of referrals. Use your client referrals with a “refer-a-friend” promo and reward one or both of them with a discount. It is said that the cost of attracting a new customer is six times more than retaining the old customers. With referrals you save cost as well as obtain new customers.

Grab the marketing opportunity with your invoicing and see the results coming your way. After all this is what marketing is all about- finding new avenues of business. Promotion through invoicing is certainly one of them and it costs you nothing, well almost!


Veronika Tondon is a business enthusiast with extensive experience in Invoicing & Payment Process. She has 6+ years of experience in Invoicera, the leading cloud-based invoicing solution as Invoicing Consultant. Sound knowledge in business process execution, offers end to end solutions for complete automation of business processes and AR/AP processes. Contact Veronica for your invoicing requirement.

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