Invoices are a medium that gets you paid in time for the product and services that you have offered. It is, therefore, a very important document in your entire business communication. Keeping it utmost formal and presentable is your key responsibility. Your invoices are the silent key to market yourself as a brand in the market. It may sound complicated, but, yes! you can easily turn your invoices into lean, clean marketing machines.
Here are a few marketing tips that every business should incorporate in their online invoices to brand themselves better:
Brand Your Invoices
Branding is the key reason anyone markets itself. A brand is a shield you stand behind. Keeping it strong becomes your sole concern then. It should reflect what you stand for and believe in. Your logo, color scheme, tagline, and theme should be given high consideration since this helps you set yourself unique from others in the market.
Believe it or not, your invoices are an ideal platform for you to spread your brand’s awareness. An easy way to maintain high-quality invoice system is by opting for an online invoice software. An invoice software available online makes your job of setting up your customized invoice template easy. Quickly select colors and themes that suit best for your business and add it to your customized invoice template and save it for your future usage.
Some regular and unusual things you can add to your invoice that will help you stand out.
Your business name in bold, easy-to-read letters at the top of your invoice.
Your logo since this is a visual representation of your business.
Colors that will catch the eye of your customers, as well as reinforce your brand.
A theme or template that matches your brand.
Social media icons, such as buttons or links to your Facebook, Twitter, Instagram, or LinkedIn account, so that your customers can easily learn more about you, your business, and stay current with your latest business happenings.
Always include a ‘Thank You’
With any invoice that you will create with an online invoice software, it will have a section for you to write a short message for your clients or add any notes. Writing a small thank you note for your client will help them appreciate your professionalism and ethics. Acknowledging how much their business means, both personally and professionally, is a simple and effective way to build trust and nurture long-term relationships with your clients. It should be authentic, genuine, and personalized in order to add furthermore flavor to your entire content.
Client Feedback is important- Ask for one!
Whether a feedback is positive or negative- it is important! It helps you review your work and culture. A happy feedback motivates you to do better in future whereas a negative feedback helps you improve your work to achieve client satisfaction. With an invoice system, you can add a link for our clients to leave a feedback onto and collect them in a single dashboard for you to review and analyze them later on.
Offering a discount to your client if they refer your business to others is the way you say thank you and motivate them to keep on doing it in future too. When you’re sending out the invoices, it is the perfect time to ask for referrals. Add a short note in the bottom of your online invoice and leave a unique referral code your client that they can forward to their contacts. When you ask for referrals with an invoice, chances are higher that you will get more referrals as your client has his work completed and is satisfied with your job.
Offering freebies is not a bait rather a small initiative of thank you from your end. We all enjoy getting something for free from time-to-time. It’s a pleasant surprise that makes clients and customers happy. The type of freebie that you offer is up-to-you. But, it should be something that solves a problem or provides value to your customers. And, it should be something that proves that you’re an industry thought leader.
Believe it, invoices are the official communications that you can highly use to brand yourself well. Always make sure, you try to include offers and add-ons in your invoice to persuade your buyer to make future purchases easy.
Enter into the world of the online invoice with Invoicera
Invoicera is an online invoice software empowering businesses worldwide since last 13 years. Invoicera, the invoice software helps to automate and simplify your business processes and communication with online invoicing and payments, expense management, recurring/subscription billing, client/vendor panels, time tracking, workflows, multi companies, multilingual & multi-currency support, staff permissions, financial reporting & analysis, purchase order management, subcontractor billing and time management, comprehensive reporting and APIs for 3rd party integration.