Many a times, as a business owner we feel that we are being underpaid for the services. Getting the right set of clients is important to get paid for the services appropriately.
Here are some tips to set the precise rate for your services:
Never Undercharge
Undercharging for the services will be detrimental for the future prospects of the business. When you undercharge for your services, you start getting clients who wish to underpay you.
Do A Market Analysis
Analysing the market, on a periodic basis gives you an understanding of the market and what are the going rates in your industry and your region. This helps in deciding on the most appropriate pricing for your services.
Expense Analysis
Your pricing should be such, that it makes you cover all your expenses and keeps your business profitable. Make sure you include all expenses and costs in your pricing strategy.
What is the Price Of Your Service?
Understanding your professional worth will give you a clear idea about the hourly price of your services. The experience and the skill set you possess has a market value. Understanding this value and then deciding on the price of your services can be helpful.
Calculate Your Monthly Earning Potential
Calculating your monthly earning potential can be helpful in analysing the various pricing strategies and comparing each for their monthly earning potential. This can help you set the right sort of expectations for your business.
Deciding on the Hours
Your hourly rate is also dependent on the number of hours you are going to work in your business. Determining the number of hours you will work weekly, monthly and yearly, will help in deciding the most appropriate pricing for your services.
Project Cost Analysis
Understanding the costs and expenses related to the client project helps in determining the hourly rate with ease. The project price can be determined first and this can be divided by the number of hours that will be required to complete the project.
Include Fixed Costs
You have incurred fixed costs of running a business. These include, furniture, computers and equipment costs. The depreciation costs must be added to business costs on a monthly basis. These can be calculated by dividing the price of the asset with its life. Such costs should be included while calculating the price of services.
Include Travel Expenses
Travelling to meetings with clients are a part of business expenses. These should be included, while calculating the prices of services. Similarly meal costs of client meetings, along with the time spent on client meetings must be calculated as well.
Discount Strategy
Consider having a discount strategy for the lean season. Providing discounts and offers when you have lesser number of clients, helps in promoting the business.
The right pricing strategy not only helps you achieve the desired business growth but also gives you more confidence. Continuously improving the quality of the services will help you in revising the pricing periodically and getting a higher price for the services.
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